Our brains can trick us in other ways too. A group of people showed some taekwondo teachers two videos of two people fighting, one person was wearing red protective gear, the other wearing blue. In both cases, the teachers thought red was the winner. Could this be a coincidence? No, because both videos were of the same fight, except the colors had been switched.
Lastly, do we really taste what we taste? One man decided to test the theory that we taste what we see, not what we taste. He gave guests at a dinner a red jello, and asked them what they tasted. The majority said it tasted like cherry or another berry, but the jello was actually lemon flavored. He also had people take a wine taste test. The first wine had a label that made the bottle look cheep, the second bottle had an expensive looking label and a fancy french name. Both bottles had the same wine that you can buy for next to nothing (it came in a box), but the testers said that the second, more "expensive brand" tasted better. There is some food for thought
Our brains are constantly judging things without giving them a chance, because there are more important things than how the wine tastes. That wine looks expensive, shouldn't it taste better? Even though our brains are amazing and wonderful, there are some things that can trick it into thinking almost anything.